F1 Team Merchandise Guide
Every team on the 2026 grid sells official merchandise through two channels: its own team store and a collection on the official F1 Store. This guide links directly to both for all 11 teams, and each team page covers what fans actually buy, the history behind the liveries you're wearing, and how to avoid the counterfeits that flood marketplace sites. We don't sell anything — these are the official stores, nothing else.
Scuderia Ferrari
Ferrari sells more merchandise than any other team in Formula 1, and it's not close — the prancing horse was a fashion brand before most of the current grid existed. That also makes Ferrari gear the most counterfeited in the sport, so buying from the two official channels matters more here than for any other team.
Stores & gear guide →
Red Bull Racing
Red Bull Racing merchandising benefits from something unusual: the parent company was a lifestyle brand first, a race team second. The teamline apparel is genuinely wearable off-track, and the Verstappen driver range is one of the strongest-selling driver lines in the sport's history.
Stores & gear guide →
Mercedes-AMG F1
Mercedes runs one of the more restrained merchandise operations in F1 — fewer novelty items, more premium basics. The payoff is kit that looks less like a billboard, which is exactly why the lifestyle range sells well beyond the race-weekend crowd.
Stores & gear guide →
McLaren
No team's merchandise fortunes have swung harder than McLaren's: papaya was a hard sell a decade ago and is now everywhere. Current-season kit sells at Ferrari-like volumes, and the heritage range covers a back-catalogue only Ferrari can rival.
Stores & gear guide →
Aston Martin F1
Aston Martin's merchandise plays a different game: it borrows the luxury equity of the road-car brand, prices accordingly, and leans on British racing green rather than sponsor clutter. The Alonso driver line is the volume seller; the teamwear is the premium play.
Stores & gear guide →
Alpine F1
Alpine's range is smaller than the front-runners' but distinctive: French blue with the pink that started as a sponsor obligation and became a signature. Driver merchandise leans heavily on Pierre Gasly, and the occasional Renault-era retro drop is worth watching for.
Stores & gear guide →
Williams Racing
Williams merchandise is riding the team's competitive revival: two marketable drivers, a clean modern identity, and a heritage catalogue most teams would kill for. The retro pieces trading on the team's nine constructors' championships are the sleeper picks.
Stores & gear guide →
Racing Bulls
Racing Bulls merchandise shares infrastructure with the senior Red Bull team but has carved out its own cleaner, whiter identity. It's the range for fans of the underdog half of the Red Bull family — and of the junior drivers before they graduate.
Stores & gear guide →
Haas F1 Team
Haas runs the leanest merchandise operation on the grid, consistent with the team's whole philosophy. The range is small but the American-team angle gives it real pull at the US races, where the special editions are genuinely limited.
Stores & gear guide →
Audi F1
Audi's first Formula 1 season makes its merchandise unusual: everything is debut-year gear, and debut-year gear from a works manufacturer tends to age into collectibility. The range borrows Audi Sport's premium automotive design language rather than typical F1 replica styling.
Stores & gear guide →
Cadillac F1
Cadillac is the newest name on the grid, and its merchandise has two immediate draws: inaugural-season collectibility and Sergio Pérez, whose fanbase travels in numbers no other driver on a new team has ever brought with him.
Stores & gear guide →
How official F1 merchandise actually works
Most team merchandise is made by a handful of licensed apparel partners and sold through two official channels: the team's own store and f1store.formula1.com, Formula 1's central shop. Prices are usually identical between the two; the team stores tend to carry more heritage and lifestyle items, while the F1 Store is stronger on current-season replica kit and ships to more countries.
Team kit changes every year with the livery, so the best discounts appear at the end of each season when outgoing gear is cleared. Anything dramatically cheaper than the official stores during the season — especially caps and replica shirts on marketplace sites — is very likely counterfeit.