Alpine F1 Merchandise & Team Gear
Alpine's range is smaller than the front-runners' but distinctive: French blue with the pink that started as a sponsor obligation and became a signature. Driver merchandise leans heavily on Pierre Gasly, and the occasional Renault-era retro drop is worth watching for.
Where to buy official Alpine F1 merchandise
These are external stores run by the team and Formula 1 — Formula 1 Archive doesn't sell merchandise and isn't affiliated with either shop. Links open in a new tab.
What Alpine F1 fans actually buy
Team cap (blue / pink editions)
The BWT pink accent split fan opinion and then became the range's identity — the pink cap editions routinely outsell the traditional French-blue ones.
Pierre Gasly driver line
As the team's French lead driver, Gasly's range anchors the driver merchandise, particularly around the French fanbase.
Heritage Renault-era pieces
The team's Renault lineage — the Alonso title years — occasionally surfaces in retro drops that sell out fast because they're rare.
The history behind the gear
This team has worn more names than any current rival — Toleman, Benetton, Renault, Lotus F1, back to Renault, now Alpine — and won world championships as both Benetton and Renault. The full chain, with every rebrand and title, is laid out in the archive.
Before you buy
Team kit is replaced every season, which cuts both ways: current-year replica gear holds its look for exactly one championship, while end-of-season sales (typically November–January) discount the outgoing kit heavily. If you're not chasing the current livery, waiting until the season ends is the single best way to pay less for identical quality.
Counterfeits are common on marketplace sites, especially for Alpine F1 caps and shirts. Official gear is only sold through the stores linked above, trackside at Grands Prix, and a small set of licensed retailers — if a price looks too good outside those channels, it usually is.