Audi F1 Merchandise & Team Gear
Audi's first Formula 1 season makes its merchandise unusual: everything is debut-year gear, and debut-year gear from a works manufacturer tends to age into collectibility. The range borrows Audi Sport's premium automotive design language rather than typical F1 replica styling.
Where to buy official Audi F1 merchandise
Official team store
Audi F1 Team Store
New for the team's 2026 debut season; geo-routes to your regional storefront.
Official F1 Store collection
Audi at the F1 Store
These are external stores run by the team and Formula 1 — Formula 1 Archive doesn't sell merchandise and isn't affiliated with either shop. Links open in a new tab.
What Audi F1 fans actually buy
Launch-season team cap
First-season merchandise of a works manufacturer entry historically becomes collectible — Audi's debut-year gear is the obvious candidate on the current grid.
Nico Hülkenberg driver line
Hülkenberg leading Audi's works entry is one of German motorsport's biggest stories in years, and his driver range sells accordingly at home races.
Four-rings teamwear
Audi applies its motorsport heritage branding — the four rings, the Sport quattro lineage — to kit that reads more premium-automotive than race-replica.
The history behind the gear
The works team is new to F1, but the chassis lineage isn't — this entry continues the Sauber operation that raced from 1993, including its BMW-partnered near-title run in 2007–08. Both threads, Sauber's three decades and Audi's arrival, are in the archive.
Before you buy
Team kit is replaced every season, which cuts both ways: current-year replica gear holds its look for exactly one championship, while end-of-season sales (typically November–January) discount the outgoing kit heavily. If you're not chasing the current livery, waiting until the season ends is the single best way to pay less for identical quality.
Counterfeits are common on marketplace sites, especially for Audi F1 caps and shirts. Official gear is only sold through the stores linked above, trackside at Grands Prix, and a small set of licensed retailers — if a price looks too good outside those channels, it usually is.