Mercedes-AMG F1 Merchandise & Team Gear
Mercedes runs one of the more restrained merchandise operations in F1 — fewer novelty items, more premium basics. The payoff is kit that looks less like a billboard, which is exactly why the lifestyle range sells well beyond the race-weekend crowd.
Where to buy official Mercedes-AMG F1 merchandise
Official team store
Mercedes-AMG F1 Store
The official team store; it geo-routes to your regional storefront.
Official F1 Store collection
Mercedes at the F1 Store
These are external stores run by the team and Formula 1 — Formula 1 Archive doesn't sell merchandise and isn't affiliated with either shop. Links open in a new tab.
What Mercedes-AMG F1 fans actually buy
Team cap in black or white
Mercedes issues its cap in both colourways every season — the black version nods to the 2020 livery, the white to the classic silver arrows identity. Fans split roughly evenly.
George Russell / Kimi Antonelli driver editions
With Antonelli the youngest star on the grid, his driver line is the fastest-growing seller in the Mercedes range.
Lifestyle range
Mercedes leans into minimal, logo-forward lifestyle pieces more than any other team — closer to premium sportswear than race-team replica.
The history behind the gear
The silver arrows name predates the modern team by decades — it goes back to the 1930s Grand Prix cars and the 1954–55 championship seasons, and the modern era added the longest constructors' title streak in the sport's history. The full record, from Fangio to the hybrid-era dominance, is in the archive.
Before you buy
Team kit is replaced every season, which cuts both ways: current-year replica gear holds its look for exactly one championship, while end-of-season sales (typically November–January) discount the outgoing kit heavily. If you're not chasing the current livery, waiting until the season ends is the single best way to pay less for identical quality.
Counterfeits are common on marketplace sites, especially for Mercedes-AMG F1 caps and shirts. Official gear is only sold through the stores linked above, trackside at Grands Prix, and a small set of licensed retailers — if a price looks too good outside those channels, it usually is.