Scuderia Ferrari Merchandise & Team Gear
Ferrari sells more merchandise than any other team in Formula 1, and it's not close — the prancing horse was a fashion brand before most of the current grid existed. That also makes Ferrari gear the most counterfeited in the sport, so buying from the two official channels matters more here than for any other team.
Where to buy official Scuderia Ferrari merchandise
Official team store
Ferrari Store
The brand-wide Ferrari Store — the Scuderia Ferrari F1 collection sits alongside the road-car lifestyle range.
Official F1 Store collection
Scuderia Ferrari at the F1 Store
These are external stores run by the team and Formula 1 — Formula 1 Archive doesn't sell merchandise and isn't affiliated with either shop. Links open in a new tab.
What Scuderia Ferrari fans actually buy
Team replica cap
The single best-selling item in F1 merchandise, full stop. The rosso corsa cap is recognisable at any distance, and driver editions (Leclerc, Hamilton) outsell the plain team version.
Replica team shirt / polo
Ferrari's team kit changes less dramatically year to year than most, so a current shirt dates more slowly — one reason fans are willing to pay full price mid-season.
Heritage line
Ferrari is the only team whose back-catalogue is deep enough to support a permanent heritage collection — Schumacher-era designs and classic prancing-horse pieces that never really go out of date.
The history behind the gear
Every cap and shirt trades on history no other constructor can match: Ferrari is the only team to have competed in every Formula 1 season since 1950, with more wins and constructors' championships than anyone. That's what you're actually wearing — the archive below has every race behind the badge.
Before you buy
Team kit is replaced every season, which cuts both ways: current-year replica gear holds its look for exactly one championship, while end-of-season sales (typically November–January) discount the outgoing kit heavily. If you're not chasing the current livery, waiting until the season ends is the single best way to pay less for identical quality.
Counterfeits are common on marketplace sites, especially for Scuderia Ferrari caps and shirts. Official gear is only sold through the stores linked above, trackside at Grands Prix, and a small set of licensed retailers — if a price looks too good outside those channels, it usually is.