McLaren Merchandise & Team Gear
No team's merchandise fortunes have swung harder than McLaren's: papaya was a hard sell a decade ago and is now everywhere. Current-season kit sells at Ferrari-like volumes, and the heritage range covers a back-catalogue only Ferrari can rival.
Where to buy official McLaren merchandise
Official team store
McLaren Store
Covers both the F1 team and McLaren's IndyCar programme.
Official F1 Store collection
McLaren at the F1 Store
These are external stores run by the team and Formula 1 — Formula 1 Archive doesn't sell merchandise and isn't affiliated with either shop. Links open in a new tab.
What McLaren fans actually buy
Papaya team cap
Papaya went from retro curiosity to the most visible colour in any grandstand. The team cap is the entry point, and Norris and Piastri driver editions sell out around their home races.
Replica team shirt
Winning changes what people wear: current McLaren kit is the closest thing the paddock has to Ferrari-level demand right now, and the championship seasons made current-year replica shirts a keeper rather than a one-season item.
Heritage Senna / Häkkinen-era pieces
McLaren's heritage range trades on the red-and-white Marlboro-era silhouette (sans sponsor) — the most iconic non-Ferrari look in F1 history.
The history behind the gear
The papaya you're buying is Bruce McLaren's original 1960s racing colour, revived after half a century of red-and-white and chrome liveries. The archive traces every era — the Senna–Prost years, the Häkkinen titles, the lean 2010s, and the current championship run.
Before you buy
Team kit is replaced every season, which cuts both ways: current-year replica gear holds its look for exactly one championship, while end-of-season sales (typically November–January) discount the outgoing kit heavily. If you're not chasing the current livery, waiting until the season ends is the single best way to pay less for identical quality.
Counterfeits are common on marketplace sites, especially for McLaren caps and shirts. Official gear is only sold through the stores linked above, trackside at Grands Prix, and a small set of licensed retailers — if a price looks too good outside those channels, it usually is.