Haas F1 Team Merchandise & Team Gear
Haas runs the leanest merchandise operation on the grid, consistent with the team's whole philosophy. The range is small but the American-team angle gives it real pull at the US races, where the special editions are genuinely limited.
Where to buy official Haas F1 Team merchandise
Official team store
Haas F1 Shop
New official web shop for 2026 with kit partner Castore — the unusual domain is genuine; the team's old shop URL redirects here.
Official F1 Store collection
Haas at the F1 Store
These are external stores run by the team and Formula 1 — Formula 1 Archive doesn't sell merchandise and isn't affiliated with either shop. Links open in a new tab.
What Haas F1 Team fans actually buy
Team cap
The red-white-and-black cap is the range's staple, and as the only American-owned team on the grid, Haas gear carries extra weight at the three US races.
Driver editions (Ocon / Bearman)
Bearman's rise has given Haas its first genuinely fast-selling driver line, particularly in the UK.
USA Grand Prix specials
Haas leans into its American identity with race-weekend special editions at Austin, Miami, and Vegas that don't restock.
The history behind the gear
Haas is the youngest established team on the grid — the first American constructor since the 1980s when it debuted in 2016. Its full decade of results, including the against-the-odds points on debut in Australia, is in the archive.
Before you buy
Team kit is replaced every season, which cuts both ways: current-year replica gear holds its look for exactly one championship, while end-of-season sales (typically November–January) discount the outgoing kit heavily. If you're not chasing the current livery, waiting until the season ends is the single best way to pay less for identical quality.
Counterfeits are common on marketplace sites, especially for Haas F1 Team caps and shirts. Official gear is only sold through the stores linked above, trackside at Grands Prix, and a small set of licensed retailers — if a price looks too good outside those channels, it usually is.